QR Codes for HubSpot Marketing — Landing Pages & Emails
Quick Answer
Use QR codes with HubSpot by generating a QR code that links to a HubSpot landing page with UTM parameters. Track conversions in HubSpot Analytics as the QR drives traffic from offline materials.
Step-by-Step Guide
- 1
Create your HubSpot landing page and copy its URL.
- 2
Go to QRCrack's Campaign URL Generator — enter your HubSpot landing page URL, set utm_source=print, utm_medium=qr, utm_campaign=your-campaign-name.
- 3
The tool generates a tracking URL with UTM parameters. Copy this tracking URL.
- 4
Use QRCrack's URL QR Generator with the tracking URL to generate a QR code.
- 5
Customize colors to match your brand and download as PNG or SVG.
- 6
Embed the QR code in your print materials (brochures, event signage, direct mail).
- 7
In HubSpot, go to Reports → Traffic Analytics → filter by Source → Paid Search (UTM traffic appears here). Track conversions from your QR code campaigns.
Code Snippet
<!-- HubSpot landing page CTA with QR tracking URL -->
<a href="https://yoursite.com/landing-page?utm_source=print&utm_medium=qr&utm_campaign=q4-campaign&utm_content=brochure">
<img src="/assets/qr-code.png" alt="Scan to learn more" width="150" height="150" />
</a>
<!-- HubSpot CMS HubL template QR embed -->
{% set qr_url = "https://qrcrack.com" %}
<div class="qr-wrapper">
<img src="{{ module.qr_image.src }}"
alt="{{ module.qr_label }}"
width="200" height="200" loading="lazy" />
<p class="qr-caption">{{ module.qr_caption }}</p>
</div>Ready to generate your HubSpot QR code?
Free, no signup, no watermarks. Custom colors and logo supported.
Generate QR Code — FreeFrequently Asked Questions
How do I track QR code scans in HubSpot?
Add UTM parameters to your QR code URL (utm_source, utm_medium, utm_campaign). HubSpot automatically attributes traffic from these UTM parameters in your Traffic Analytics report.
Can I use QR codes in HubSpot email campaigns?
Yes. In the HubSpot email editor, add an Image block and upload your QR code PNG. Link it to your landing page URL.
Can I create a HubSpot form QR code?
Yes. Copy the URL of your HubSpot form (standalone form URL), generate a QR code from it, and use it in print materials.
Can QR code data feed into HubSpot CRM contacts?
If the QR links to a HubSpot form, form submissions automatically create or update CRM contacts. The UTM source data is attached to the contact's timeline.